PRE PRODUCTION | AUDIENCE RESEARCH

The audiences for short films often varies, depending on what type of film it is. Usually, however, the typical audience for a short film will be someone who is interested in all types of film and is looking for new films that make them question things about society. They are usually people who are in their mid twenties up, as they are slightly more mature and willing to try something different when it comes to films; teenagers are more likely to want to watch generic full lengths, starring a top celebrity.

There are, however, some people who are not especially interested in short films, but watch the ones that have won awards. This may be because they don't think the others are interesting enough, or because that is the only time they hear about short films.

Short films can be watched through a number of different ways. Usually they are submitted onto short film websites where people can go and have a look at them whenever they want, whether it be for entertainment purposes or to get ideas for their own films. They are also sometimes shown in cinemas, before the full-length film, in order to get people as interested as possible, and sometimes art house cinemas. However, due to the change in technology, short films can be download from the Internet and put onto MP4 players so that they can be watched wherever the viewer likes.