In order to fully understand the audiences of short films, I looked at four short film websites in order to see what attracts certain audiences to films and what types of films different websites may, or may not, specialise in.
http://www.ukscreen.com/
UK Screen shows a variety of different film genres, from comedy, to drama. This website allows people to put up short films that they have made. For this reason the target market is likely to be young film makers who want to get ideas or are genuinely interested in what amateur film makers produce. This could be people from their early twenties to their mid to late thirties. UK Screen doesn’t separate their films in to different categories for genres, so people using the website are likely to be people who enjoy, or don’t mind, watching a variety of different genre films.
http://www.nzshortfilm.com/
NZ Short Film was set up to allow both New Zealand and international audiences to watch short films produced in the country. It also has a part of the website where members can get in touch with the directors of each film. This website has each genre set out in individual categories to make it easier for the user to watch only the films that they are interested in. It also has a feature on the homepage that lets people see the most popular films which could encourage them to look at films that they may otherwise not watch. This website may be targeting a range of people, not just the people who make short films. This is because the website has a specific section for people who want to submit their films and the layout seems slightly more professional than other websites, such as UK Screen.
www.bbc.co.uk/filmnetwork
This section on the BBC website allows people to submit their own short films. As the BBC is well known for helping individuals achieve their goals, this website is probably more targeted at people who want to get into the film industry as not only does it show short films, it gives advice and information on making films and getting into film for a profession. It is regularly updated by users when they submit their films. The BBC film network has each genre of film sectioned in to different links do that it easy for the navigator to use the site well.
http://www.youtube.com/
This website only allows people to watch short films if they are specifically searched for. This shows a number of short films that may other wise not be able to be seen if people didn’t know about the directors. The use of this website for watching short films is probably for people just getting into watching short films or people who like watching them, but do not necessarily know of any short film directors or titles. These people would probably be younger people, possibly people in their late teens to late twenties. However, this website doesn’t always give results of what a person searches, therefore the audience may not get to watch what they originally wanted.
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