EVALUATION | 3

What have I learnt from my Audience Feedback?

Questionnaires :

Questionnaire Audience feedback is the most important thing to consider before attempting to create a media product. Large amounts of information can be collected from a large number of people in a short period of time and in a relatively cost effective way. Before the construction of any of my Short film, I did a questionnaire for the research as it will better help me understand my target audience and what they expected from my media product in order to be satisfied. The results of the questionnaires were rapid and easily quantified.

Throughout the stage of planning, preparing and creating my media product, I have sought audience feedback at a number of different stages. Audience feedback helps to get a real insight into what people think about the product and the direction it's going in. The feedback I received personally helped me to decide in which direction I wanted to go with my product, how I could make my product relevant to my audience, and also helped in the editing stage to determine what I needed to do with my piece to make it excellent and meet the important 5 objectives of:

• Fitting with genre conventions of the film horror genre

• Representing codes, conventions and characters that my audience can recognise

• Reaching my audience through a number of factors

• Building an appropriate and strong narrative

• Using media language

Having researched the film horror narrative, I then created a storyboard to show what the narrative of my final piece would be like. The feedback for this was positive, and people saw that I had clear ideas of the direction of my film. The main criticisms were whether I could make the storyboard translate into the eventual film, and so the storyboard feedback taught me that I would be able to be flexible with the storyline.

I also did a survey with members of my target audience demographic to see their views about the genre, my direction with my media product and whether they felt it could work.