PRE PRODUCTION | RESEARCH METHODS

Types of Research

- Surveys and Questionnaires (Primary Research)
- Interview (Primary)
- Textual Analysis (Primary Research)
- Email | Letters (Primary Research)

- Industry Websites (Secondary Research)
- Books | Newspapers (Secondary Research)
- Radio | T.V
- Internet search engines such as: Google | Yahoo | Bing (Secondary Research)
- Audience Feedback

Quantitative Data: This is data that is either statistical or numerical.  This type of data can be gathered from Questionnaires where I may find patterns or trends with answers that were given to me. For example, I did a simple yes no survey on whether or not my target audience liked the title 'Seeing Red'. 82% voted yes and thus I kept the name.

Qualitative Data: This is data that is based on words. For example this type of data may result from using research methods such as books and magazines.

Data that I used:

- Short film blog
- Textual Analysis of other existing short films
- Looked at all of my previous notes that I made in class.
- Internet
- Looked at other existing short films for inspiration
- Survey

Primary Research: Pro's and Con's

Textual Analysis:
Pro: - Gives me an insight into how to make my own short film providing me with codes and conventions typical of other films and how i should go about creating my own. 
Con: - I needed to be careful when analysing other existing texts as I have to make sure that I  only observe and do not copy other ideas

Questionnaires:
Pro: - I can get answers quickly, making the entire data collection time efficient. It's FREE
Con: - Responses may be social desirability bias, i.e. telling me what i want to hear. If the questions are not planned cautiously then answers may not actually be helpful or relevant, E.g 'Is my film good?' I may have received an answer saying 'yea' or 'quite good'. Instead, questions should begin with how, why, where.

Secondary Research: Pro's and Con's

Internet:
- Copyright issues
- Sites such as Wikipedia may not be accurate and can therefore be unreliable
- SPAM with the internet and cons to donate money as well as pop up adverts while you are researching,
- Information from the internet may be irrelevant
- Information overload | too much detail makes it increasingly difficult to filter and select information